Andrea Firth

I support clients performing under pressure—elite athletes, performing artists, and business leaders—by improving focus, managing anxiety, strengthening resilience, and enhancing communication, improving team dynamics and cohesion so they can perform at their best consistently.

British Psychological Society Chartered Sport & Exercise and Coaching Psychologist; Health Care and Professions Council Registered Psychologist. Registered with several private insurance companies including BUPA, AVIVA, AXA. Level 4 Counsellor.

I’m Dr Andrea Firth (PhD), a Chartered Sport & Exercise Psychologist and Chartered Coaching Psychologist registered with the British Psychological Society, HCPC and level 4 counsellor. I specialise in performance under pressure, working across elite sport, performing arts and corporate settings to improve focus, manage anxiety, build resilience and strengthen communication. My practice is evidence-informed and holistic, drawing on CBT, Acceptance and Commitment Therapy (ACT), EMDR and mindfulness to support lasting change.

In my capacity as a performance psychologist, I have worked with elite organisations including Leeds United (English Premier League), Manchester Cricket, Tennis Australia, and at the Beijing Olympics, and I currently work with the Canada Men’s National Team—part of their historic run at the 2026 FIFA World Cup. I am former senior lecturer at Greenwich University and Assistant Dean of Learning & Development and currently Programme Leader and Senior Lecturer for the University Campus Football Business BSc Sport Psychology course. I hold an MSc from Brunel University (Hounslow, UK) and a PhD from Johannes Gutenberg University (Mainz, Germany). I believe in helping people reach their potential whether they are elite, sub-elite or recreational performers